শনিবার, ২ জুন, ২০১২

Understanding Email Marketing 101 ? List Building That Works

You know that one of the best ways to earn money online is to sell directly to people who have signed up to get email from you. This type of promotion that involves email sales is referred to as email marketing.

All successful internet marketers swear by this approach. Take a moment and read through an IM forum and you?ll find a ton of posts on email marketing and how important it is. These messages are usually about the newest and most impressive super-secret tactic to earn money. The fact is that if you really want to use this strategy to make money, then you need to strip it down to basics.

Split test your emails. Testing is critical to all areas of Internet Marketing but it tends to be a lot easier to do in email marketing than with things like articles, ads or websites.

Don?t lower yourself to using rehashed PLR in your emails. Many email marketers attempt to make their messages look better by filling them out with PLR. You need to respect your readers more. Yes, some days are definitely not good news days. It?s also true that creating quality, informative content takes time. That?s fine! It is better to send fewer emails that are extra valuable than it is to send lots of emails with poor content.

Don?t base your email content on PLR. Lots of email marketers try to fill out their messages with poor quality PLR. Your readers deserve better. It?s true that some days can be slow on the news front. It?s also true that creating quality, informative content takes time. There?s nothing wrong with that! It is better to send fewer emails that are extra valuable than it is to send lots of emails with poor content.

Most notably, you should keep the communication open between you and your list. There is a distinction between not overpowering someone and being nearly nonexistent. Your gut might be telling you not to email unless you really need to. This is correct for selling, yet you always need to keep the lines of communication open. This most effortless technique for doing this is to send out a regular information based newsletter. You should get in touch often. Selling should be done infrequently. Always remember those percentages and you will be okay.

Your list should not receive too many emails. People that have done this for quite a while recommend sending several emails weekly. You need to send some good content to your subscribers every 2 to 3 days in an email. This is a generally accepted rule. Despite sounding great, it may not be the best idea. You know your list. You know what you?ve promised your list. This is your personal audience and list. You should cater to their every need. It is probably a very bad idea to bombard your list with emails, especially if your email list is comprised of busy professionals that do not have the time. It?s a good idea to go back to square one whenever things become too difficult. This is true no matter what it is that you are trying to do. Build a solid foundation that you can return to over and over again because you know it will serve you well. The information in this article is just an opening. As you work and learn and make mistakes (and correct those mistakes) you?ll build a strong foundation of basics that you can rely on all the time.

Jonas Varig is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his articles on Qivana leads and on mlm success coaching

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