>>> more republican soul searches under way in the wake of the november elections. the republican national committee launched official full scale review of what went wrong. the so-called growth and opportunity project will include a review of the gop's ground game, messaging, fund raising , demographics, primary process and interaction with outside groups. also, a look at what republicans can learn from the tactics used by democrats. here's former rnc chair haley barbour today on " morning joe ."
>> what are the lessons? negative campaigns still work and one of the first rules of politics still holds. any attack unanswered is an attack admitted.
>> governor barbour was talking there about negative ads against mitt romney that the romney campaign did not answer. joining me now republican strategist and contributor, danny vargas. it is interesting that they have assembled this group of five people. reflection is always wise. we have talked about the fact that the reflection has to be outreach to the latino community and not as a monolithic group of people but we know as a valuable voting bloc of the future of this country.
>> a valuable and growing voting bloc . looking to the future --
>> that's in the value of the growth there.
>> the interesting thing is and taking place at the national level, the state level, local level throughout this country. i think it's necessary and warranted and i think it's a good thing but i made the comment recently and said imagine 2050 with a republican president and chairman wong around the table thinking about white outreach. the nation is changing. changing demographic. i think the core principles of the party hold true and resonates and captures the imagination. what we have been doing wrong i think is talking about in it a way that's negative. i think it's politically people vote as much with their hearts as heads and it's a question of perspective. so if you combine core principles which i think are so strong --
>> for example, when's the core principle of the party on immigration? you have core principles and then policies and the way that we have been dealing with the politics of it. how we communicate with voters. i think if we look at policies and stop talking within the echo chamber and stop talking about hard-core republicans and listen to folk that is might disagree and provide us with a different opinion.
>> back to the issue of core principles, i mean, for example, same-sex marriage right now, talking about this article, the gop silent on the supreme court moving ahead to make a decision on two major cases. the issue of immigration. i brought that up. there's a laundry list of options being offered by this party . so if you -- what is it saying if you don't stay for something you 'll fall for anything.
>> that's true.
>> now you have this huge conversation about outreach for women and latinos and it comes off as insincere because of a loss and not a sin veer core value of the party . it's more of an idea of wanting to win and how do you win it in the most expedient fashion.
>> i don't disagree and saying to folks at the national and local level is it's not about outreach. it's about engagement.
>> authenticity.
>> and you've got to be sincere and honest about it and we lost amongst catholics, for example, tells me that we haven't had a sincere dialogue with the community about caring deeply about folks struggling, about poor folks, how our policies and principles better positioned to help people lift them up and we were at the best i think talking the people's hopes and dreams and aspirations like reagan did opposed to fears and desperation. we have to get away from scaring people and provide a perspective to care and love and respect folks and provide a hopeful more optimistic future.
>> how is that missing from a party that is a part of this? you think about what you're saying. that the party basically has to learn to care about people and be concerned about the poor. that is a tragedy if that's not a basic core of any human being , your neighbor, let alone someone who wants to represent you.
>> agreed. it is not that we don't care but done a really poor job of commune katding.
>> i love you but i don't tell you.
>> like with immigration. we can't tell hispanic voters, we don't like you, we don't want you, go away, vote for me. we have to talk about basics as a party . talking about personal responsibility and opportunity and liberties and limited but effective government and these types of thing it is a resonate with voters we have done a poor job of talking about the core principles for policies and communica communicate.
>> probably people wish you were one of the five co-chairs of the group. always a pleasure. thank you so much.
>> thank you.
Source: http://video.msnbc.msn.com/newsnation/50163834/
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